Our brand adopts the tradition of flower giving, where in many cultures is practiced. Each different species of flowers carry a separate hidden message that we wish to incorporate into our designs made after them. While all our pieces also serve as a reminder to be mindful of the environment, they also carry the meanings of individual flowers with them. Our idea is that instead of flowers that will wilt, and chocolates that will be eaten, why not gift a pair of meaningful earrings that can be worn as a daily reminder of your love for them? For example: we had designed a pair of earrings after white carnations, which symbolises pure love and good luck. 

 

Our brand itself is taken after the Cherry Blossoms, in which the flower signifies new beginnings and the fleeting nature of life, which is how we see “waste”. Our brand colors, sampled from the Cherry Blossoms, consists of three main colors: pink, white and maroon.

 

Pink symbolizes what we want to offer to our clients that they may give to their partners: love and affection. White symbolizes our mission, what we are all about: new beginnings and purity. Lastly, maroon carries the meaning of how we plan to achieve our mission: with passion, strength and creativity.